How to write a press release for music event

Anytime you want to use a press release, be sure to do a bit of research to find out what the media outlets you are targeting cover and how commonly they pick up press releases.

It may sound funny to advise avoiding self-promotion in a document that is meant solely to promote an event or happening, but the tone of your press release is critical to its success. Keep it under one page. Unfortunately, most musicians and people in the music industry do not know how to write a press release for music.

With this in mind, be sure to include all of the relevant details in your press release. Think about your strong points with that particular audience, and make them the focus of your release. So go with a venue where there is mutual trust, who could go the extra mile if asked.

This means that we don't use parts of other papers or duplicate content whatsoever. It should give a flavour of the story without revealing too much and it should be exciting enough to encourage the journalist to click through to the email.

The email could be picked up by spam bots and flood your email. The reader feels they are getting more value by attending than staying away. This is your opener and what will make your reader want to read on.

Stand Out From the Bunch The very first thing you need to understand — as it well affect every other aspect of your writing — is that your press release is by no means one of a kind. Equally, the journalist might want to call you to request interviews with a band or a spokesperson for the story.

Search engines may reject your press release identifying it as an attempt to overload your document with SEO, and bulleted lists belong in an article, not a press release. With that in mind, always be sure to proofread your press release before you publish it.

Some things I did was show my fans the album artwork and my merchandise on social media—they got to see what I was going to sell. This is not a problem for us. In doing so, you will increase the chances that it will be picked up by a journalist, and decrease the likelihood that it will alienate readers.

But looking back on those three months, these are the 10 key things to do to have a successful CD release party. Once everyone was on board, I tried to meet with my team as a group to explain everything and answer any questions they had.

Proofread your press release. You have choices for a venue. You can choose between different academic styles. What elements should your press release include or exclude? I remember the first time I was asked to write a press release.

Keep the text simple and stick to the critical elements of the information. I put one song out from the album as a free download two months before the show.

The last thing you want to do for your fans, a venue, and yourself is having to cancel the show or having it without your album to sell which looks really bad.

Nothing beats an audience who sings with your songs. This should go without saying, but seriously, you should see some of the emails I get.


This initial paragraph should always grab the reader and answer all of the basic questions the reader might have. Pretty much any aspect can be outsourced — phrasing, design, distribution. This part of the press release can be a bit more descriptive than previous sections.

They might also strike up a relationship with you and keep coming back in the future for more stories. Is there a political message they can relate to?

The performers did everything according to my instructions and fulfilled all the changes to the draft I asked for very fast.

How To: Write A Press Release

He tops it all with a fiddle tune or old Carter family song -- all skillfully blended into a seamless flow. This means that they already have years of experience ahead and can write a paper or assignment better than you and also faster. You need to grab your reader within the first few words.

Use a professional tone without jargon in your writing.I remember the first time I was asked to write a press release. I didn’t know where to start! It can be quite daunting – but exciting – to think that your news story might end up in a newspaper or on a blog for the world to read.

Connect. Discover. Share. Get the most out of your experience with a personalized all-access pass to everything local on events, music, restaurants, news and more. The first thing you should put on your press release is your company logo at the top center of the page.

If you are emailing your press release, you should also include a. A press release is a key marketing strategy for your EPK or press kit.

Press releases are the 5 Ws in a press package. Here's how to write a press release. This bar-code number lets you verify that you're getting exactly the right version or edition of a book.

The digit and digit formats both work. The Thirteenth Douglas Adams Memorial Lecture - Presented by Neil Gaiman.

8 Simple Steps to Formatting a Proper Press Release

Save The Rhino are delighted to announce that Neil Gaiman will be giving the thirteenth Douglas Adams Memorial Lecture. Neil Gaiman is the bestselling author of books, short stories and graphic novels for adults and children.

How to write a press release for music event
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